Design is ever-changing and ever-present. It’s in everything. The chair you’re sitting on, the house you live in, the car you drive, the clothes you wear, even the screen you are reading this on. Everything.
Everything you use, see, feel, and interact with on a daily basis was designed by someone. And inevitably, it has since been redesigned or reinvented by someone else to improve upon it in some way. Automobiles aren’t the same now as they were 100 years ago. They aren’t the same as they were 10 years ago. The same goes for just about everything else in our lives. Think back to the things you were using 10 years ago. Are you still using any of those things today?
The same applies to graphic design. Compare a website built in 2000 to one built this year and there really is no comparison. And it’s of no fault of those who built the website in 2000. As technology advances and the world around us evolves, so must digital and print design to keep up with it. New needs and demands arise that require new kinds of thinking with solutions to problems that may not have existed last year or even last week.
It’s unique. The same creative solution for one person won’t solve the challenges facing another. You have to be willing and able to adapt while still keeping the fundamental principles in mind. People are creating revolutionary new tools and technology at a staggering pace that requires a multitude of designers on every level to make them a reality. I’m doing my best to keep up and be a part of it.
To some people design isn’t all that important. But there are those who recognize and understand the value of good design the same way one would when comparing fast food to fine dining. Those who can see past the initial quick glance at a website or business card and appreciate the detail. The spacing, placement, interaction, alignment, color, typography, graphics and the painstaking pixel-by-pixel perfection that is the ultimate goal and why it all matters.
Great design should be (and is) available to everyone. I want to provide it, to the best of my ability, to those who require it for themselves and their business.